Different designers have approached appealing to their customer base in a recession in different ways: some have reinvented the brand, some have gone back to "brand DNA", most have embraced a philosophy of making memorable clothes and doing it well. This emphasis on memorable clothes, on stand out clothes, has brought a lot of color and trimmings and memorable pieces into our fashion orbit for S/S 2010. But what happens when a designer does the opposite, when they make versatile, simple pieces? Pieces that are perfect for mixing and matching: pants, shirts and dresses in neutrals and eggshell blue that could be worn anywhere. But done so well that the very simplicity and versatility becomes memorable. Undercover is full of wardrobe staples: skinny suits in eggshell, pencil skirts and three quarter sleeve blouses, and dresses in smoke, black and eggshell blue. All of these pulled together by little touches, in hems, seams and collars, of a muted cherry red and a burnt pumpkin orange.
I would wear almost any piece in this collection, not for a White House state dinner or for the Academy Awards but to run errands or to lunch with my friends or to a baseball game (okay, maybe not to a baseball game). As fashion strives to make memorable clothes, I think it is important to remember that "unique" garments aren't the only ones that can stand out to a consumer.











